Wednesday, January 21, 2015

More from the datalab - reading speeds tops at 40 !


With more than a million read pages per day, and readers in all age groups,  Mofibo can be a source of many new insights - for example our latest analysis from the data lab focusing on reading speeds and age groups.

Most academic research show that reading speeds of adults is between 250 and 300 words per minute (WPM) - and that we can confirm. Our average reading speed across the whole customer base and across all books is 280 words per minute. Interestingly enough there is a clear pattern related to age peaking at around 40.

What this means is probably up to further (and more qualitative) analysis. That people at 40 have the highest reading skills of all age groups - or that people at 40 are in a rush and people aged 65+ actually spend the time it takes understanding what they read?  If research institutions are interested in data for further analysis please let us know.