Thursday, November 20, 2014

It's certainly not all about age, but ..

A few fun facts just released from the data crunching lab about reading habits across age groups:
  • The average male reader at Mofibo is 3 years older than the average female reader at Mofibo (higher percentage of woman in younger age groups than older).  
  • Close to 50% of all readers at Mofibo is above 50 years old. And not very surprisingly close to 50% of all readers at Mofibo is below 50 years old. 
  • Readers at an age above 65 read in average 2,7 times more than readers at an age below 25. 
  • Readers at age 18 to 25 finishes 52% of the books they open - where as readers at age above 65 only finishes 34% of the books they open. The older you get the more you browse !
  • A large majority of people reading books in the "children books age 0 to 6" category is between 31 and 40 years of age - and reading takes place between 7 pm and 8 pm ...